Category Archives: Privacy

(Ex) Customer Satisfaction – The Brand Implications

I’m going to stray away from the normal digital marketing/analytics type of post and bring up what I consider to be a relevant marketing factor that is overlooked from time to time. It should be pointed out that in this post I am calling out specific companies but they are not the only ones guilty… Read More »

Stop looking for the scapegoat

This post originally started is a comment to the post on Michele Hinojosa’s blog about “Whose responsibility is online privacy?“… but I got a little long-winded, so here we go! First off… Yes, I work for a vendor but with regards to this topic I am an equal opportunity (vendor, implementor, business, etc…) offender. That… Read More »