Honoring Opt-Outs is Good Business
“To unsub or not to unsub?” Is that the question? The truth is, that isn’t a question at all, it’s the law. But I’m getting ahead of myself. Let me explain. A few weeks ago, I pinged Len Shneyder, VP of Industry Relations at SendGrid, on Twitter with a simple question: At first, Len couldn’t quite comprehend… Read More »